So what makes an effective real estate site?
Effective Realty Sites does!
It's a bold statement but it's true. Our business is based solely on making your site an effective marketing tool for the real estate industry.
Our focus is good looks, high traffic, optimum search placement, and website usability. We analyze, evaluate, predict, correct and adjust for all of the above - you could say we take a holistic approach to attaining true website effectiveness.
So what is required for an effective realty site?
First you need a website
- Many people think you need to be fancy to catch attention but clean and concise with quality content is best
Second you need traffic
- It's not just any traffic you want but quality traffic made up of potential customers that are interested in your unique content. Most people think traffic is all that is required but it's not.
 In our experience we've repeatedly seen sites that grab oodles of traffic, they're optimized, they're effectively marketed, their appearance ranges from average to excellent but they have one thing in common a high "Bounce Rate." What this means is exactly as it sounds, traffic hits their site and leaves immediately like a bouncing ball.
We recently worked on one particular site that had a combination of great content, a relatively good look and received as many as 900 unique visitors per day, but it had a bounce rate of 97.93% so in a week with more that 5000 unique visitors only 103 lasted more than a couple of seconds, All that has changed now!
Third your site needs to be Effective
This is where effective realty sites comes into play, our role is making your site work for you! We bring the "Stickiness" we analyze the traffic patterns to your site, the link routes and content views, we track how and what people do on your site, then we make the necessary tweaks to improve the length of time on site, the number of pages visited and the rate of return visits while lowering the bounce rate.
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