So what makes an effective real estate site?

We Do!

So what is required for an effective realty site?

First you need a website

- Many people think you need to be fancy to catch attention but clean and concise with quality content is best

Second you need traffic

- It's not just any traffic you want but quality traffic made up of potential customers that are interested in your unique content. Most people think traffic is all that is required but it's not. 

In our experience we've repeatedly seen sites that grab oodles of traffic, they're optimized, they're effectively marketed, their appearance ranges from average to excellent but they have one thing in common a high "Bounce Rate." What this means is exactly as it sounds, traffic hits their site and leaves immediately like a bouncing ball. 

We recently worked on one particular site that had a combination of great content, a relatively good look and received as many as 900 unique visitors per day, but it had a bounce rate of 97.93% so in a week with more that 5000 unique visitors only 103 lasted more than a couple of seconds, All that has changed now!

Third your site needs to be Effective

What can be done with a Point2 website visually? Darn near anything! Visually we can override the base template system and introduce a number of custom looks and feels through custom Graphics, HTML, JavaScript and CSS overrides - it's simply a matter of knowing how and where to do it, while maintaining browser compatibility.