Point2 Customization

The only way to think outside the box, is to not climb into it in the first place!

Point2 Site Customization

Take your Point2 Site out of the template box now! Experience the benefits!
(Custom editing can allow for amazing performance improvement of Point2 websites)

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Effective Realty Sites PDF Print E-mail
The mystery of getting clients to your listings online
So what makes an effective real estate site?
 
Effective Realty Sites does!
 
It's a bold statement but it's true. Our business is based solely on making your site an effective marketing tool for the real estate industry.
 
Our focus is good looks, high traffic, optimum search placement, and website usability. We analyze, evaluate, predict, correct and adjust for all of the above - you could say we take a holistic approach to attaining true website effectiveness.


So what is required for an effective realty site?


 First you need a website

- Many people think you need to be fancy to catch attention but clean and concise with quality content is best

Second you need traffic

- It's not just any traffic you want but quality traffic made up of potential customers that are interested in your unique content. Most people think traffic is all that is required but it's not. 

Customize your Point2 Site and Set it Apart from the PackIn our experience we've repeatedly seen sites that grab oodles of traffic, they're optimized, they're effectively marketed, their appearance ranges from average to excellent but they have one thing in common a high "Bounce Rate." What this means is exactly as it sounds, traffic hits their site and leaves immediately like a bouncing ball. 

We recently worked on one particular site that had a combination of great content, a relatively good look and received as many as 900 unique visitors per day, but it had a bounce rate of 97.93% so in a week with more that 5000 unique visitors only 103 lasted more than a couple of seconds, All that has changed now!

Third your site needs to be Effective

This is where effective realty sites comes into play, our role is making your site work for you! We bring the "Stickiness" we analyze the traffic patterns to your site, the link routes and content views, we track how and what people do on your site, then we make the necessary tweaks to improve the length of time on site, the number of pages visited and the rate of return visits while lowering the bounce rate.

 

 
Point2 Website Custom Design Elements PDF Print E-mail

What can be done with a Point2 website visually? Darn near anything! Visually we can override the base template system and introduce a number of custom looks and feels through custom Graphics, HTML, JavaScript and CSS overrides - it's simply a matter of knowing how and where to do it, while maintaining browser compatibility.

Just a few of the things that can be done outside of traditional Point2 designs include:

  • Fixed Width Alignment - set a standard width that holds across all screen resolutions, centered or left aligned your site layout will no longer change from monitor to monitor allowing you to present a consistent look and feel.
  • Custom Graphics for Headers, Module Titles, Home Page Traffic Funnels (Prominent Graphic Navigational elements for specific content)
  • Custom Flash and JavaScript Image rotators within the Header or Body of the site
  • Custom Navigation - Side menu with fly-out sub-menus, Top Menu with Drop Down sub-menu navigation, Custom Graphical or rendered text based navigation links. THIS IS THE ONLY WAY TO EFFECTIVELY IMPROVE SEO OF PAGE URLS! - let us take you to the top!
  • Blog Theme Customization - bring your blog theme in-line with your site using custom CSS overrides
  • Custom Tabbed Content Panels Looking to reduce the clutter of the home page content while keeping the content on the page, we can organize it into tabbed panels that load with the page and rotate from one tab to the next at set intervals or with the click of the mouse.

Almost anything can be done to a Point2 site you want, without having to re-mortgage your house to accomplish it. Your look your feel don't be restricted by difficult editors and image upload restrictions. Point2 has given you a great starting point, let us take you to the next level in look and feel, while maintaining your site content self maintenance to prevent ongoing update costs.