Services

Point2 Website Custom Design Elements

What can be done with a Point2 website visually? Darn near anything! Visually we can override the base template system and introduce a number of custom looks and feels through custom Graphics, HTML, JavaScript and CSS overrides - it's simply a matter of knowing how and where to do it, while maintaining browser compatibility.

The Full Report

Designed with the Real Estate industry specifically in mind, The Full Report is exactly what it's name implies. This report not only identifies strengths and potential weaknesses based on site content, performance and individually targeted goals, it also puts them into perspective categorizing them by the elements of effectiveness that they will affect and prioritized by Return on Investment.

Usability Analysis

Our approach to usability analysis is twofold. We start first with an initial visual look at your site with the thought in mind of a new user first time arriving at your site via direct entry based on your url publicized in print or via organic search results for targeted terms. In some cases where necessary we will perform a focus study and have persons fitting your audience profile visit your existing site along with a few others and gather data on elements such as navigation, ability to elicit communication, ability to search for desired content etc.

Site Content

There are number of ways to approach web site content but there really is only one "right" way to start - with your purpose and your audience. From there it is a matter of writing what you know.

Purpose: Is your goal a site that sells houses for you? An online brochure for your services? An online client lead generation tool? It's likely a combination of all of the above and more, but it's important to identify your primary purpose, and then prioritize your secondary, tertiary goals.

Search Analysis/Optimization

Search Engine Analysis (SEA) and Search Engine Optimization ( SEO)

Effective Realty Sites offers a range of optimization services to eliminate hurdles that stand between your site and strong organic search placement.

Although available as a separate service for those who wish to perform their own optimization, our optimization process begins with our custom Search Engine Analysis (SEA) service to carefully analyze the existing performance.