How Sticky is your site?

Do you have any idea what I mean by that? What exactly is stickiness, and I don't mean effect of the honey on the table when you are enjoying a nice herbal tea in the evening.

Site stickiness - well it's pretty much a marriage of my four favorite site metrics; Bounce Rate, Return Visitors, Pages Visited and Time on Site. Basically the lower the bounce rate and the higher the time on site and return visit counts are the "Stickier" your site is.

Basically if your visitors don't stick then you won't convert, so they need to be arriving at your site, investigating its content (time on site, pages visited) and coming back for more. If you have these things your site is sticky and you now have a hope of converting traffic into prospects opening up further opportunities to convert prospects into clients.

You may fluke enough to think you are doing fine, but it's amazing how much business many real estate agents are throwing to their competitors never knowing they had first crack at them and blew it!