Effective Web Sites

The Effective Realty Site process, how it works.

Ok every site is different (somewhat), every site owner may have different targets, budgets and audiences in mind for their site which begs the question what is the general unified process that allows us to serve them all and identify where the challenges lie.

If you've read our article on what makes a site Effective you will already be familiar with the five areas we identify and why, if not you may want to skim it quickly now.

The basic process is that we take your site and analyze it for all 5 elements of an effective website assigning each category a score out of 20 providing a final total  xx out of 100. This allows us to a) illustrate the overall score and b) justify the reasoning behind the suggested site changes.

The individual scoring of each effective element works greatly towards focusing limited budgets to achieve the greatest Return on Investment (ROI) possible, and assists in providing a clear comfortable understanding of why the recommended changes were prioritized in the manner with which they were.

Generally we recommend entering this process with a budget in mind of $1000 - $2000, this can vary greatly, however as mentioned the efforts can be focused to match the budget and prioritized appropriately.

A common example of a revision sacrifice for budgetary reasons would be utilizing look and feel options such as having us clean up the Point2 template and content layout rather than contracting a designer and performing a full website redesign with template suppression and custom implementation. It is true that nearly every client would prefer a magnificently designed custom website, but from an effectiveness standpoint a professional template cleanup with minor revisions can be equally effective and much easier on the budget allowing for some of the other required effective website changes to be made.